Event is from 11:30 AM to ~1:00 PM. Presentation starts at 12:00 PM (noon). Feel free to hang around after for open networking.
Ticket cost is $25. Lunch is included.
Feel free to invite friends or colleagues, we ask that each attendee register a spot so we make sure to have enough food for everyone.
Location is SparkStudio HQ
3843 Taylor Rd Suite D, Loomis, CA 95650
Forget a shelf full of confusing books or pricey courses. The Average Joe's MBA is a practical, experience-backed guide designed to demystify critical aspects of starting and running a small business. We've distilled essential business knowledge, combined it with lessons from our own startup journeys, and integrated powerful, free strategies so you can attract clients organically. Build Smarter, Grow with Confidence.
VERY FEW PEOPLE SEE THE RECIPE
The Secret Sauce is a live, in-person event for business owners and leaders who are tired of generic advice and want the real levers that actually move the needle to get more clients.
This is not a conference. There are no gurus. No sales pitch disguised as “value.”
Just Brandon and Chris sharing from the heart and out of an abundance of experience sharing:
What’s actually working right now, with all secrets laid bare
What has painfully failed (and cost us real money)
The systems, decisions, and frameworks around building a strong lead flow
We’re sharing our hard-earned wisdom, not generic knowledge.
Proven tactics you can apply immediately
Clear tools and resources to make better decisions
Fewer blind spots and costly trial-and-error
Bring your curiosity. Leave with the sauce.
YOU'VE GOT QUESTIONS. WE'VE GOT ANSWERS.
After doing a number of The Secret Sauce presentations, we've gathered the most common questions and answered them for you.
Business owners and leaders. Leaders who want leverage, not motivation. People who value clarity, execution, and truth over hype.
People looking for shortcuts without doing the work. Anyone who wants industry buzzwords and hype with no proof. People who think there is anything magic about marketing... spoiler it's a lot of little efforts that make a big impact!
It's live and in-person baby! Most resources give you information. This gives you context, prioritization, and judgment. We focus on what actually matters, what to ignore, and why. You’ll leave knowing what to do next, not just what exists.
Many attendees already run businesses and want fewer blind spots and better decision-making. The value isn’t basic definitions, it’s perspective, frameworks, and lessons learned the hard way so you don’t have to.
That's a great question. We don't! Between the venue rental, food, promotion, and backend admin... we don't even break even. Everything about The Average Joe's MBA has come from a "Servant's Heart". Our focus for this presentation specifically is to provide massive value. That said, we have some exciting things in the works, and plan to provide even more value in the future (With hopefully profit for us at that time. It's always going to be about providing massive value first, money will follow.).
The Average Joe’s MBA is a practical, experience-backed guide to starting, running, and growing a small business without the confusion, fluff, or overpriced programs.
Instead of academic theory, it distills the essential business fundamentals that actually matter. The lessons come directly from real startup journeys, real mistakes, and real wins. The focus is on clarity, smart decision-making, and using proven, often free strategies to build smarter systems, attract clients organically, manage money with confidence, and grow sustainably.
This isn’t an MBA replacement.
It’s what most business owners wish they learned before figuring it out the hard way. If you want fewer blind spots and more momentum, that’s the point.
Great question! You can view our full story here: https://averagejoemba.podia.com/
Seats are intentionally limited. Not for exclusivity. For quality of conversation.